Top computer manufacturer Acer (Philippines), Inc. managed to keep its dominance of the PC market in the Philippines by consistently outperforming its competitors due to the introduction of more quality-based yet affordable products.
Based on latest results released by international marketing and technology research group IDC, in its Asia-Pacific Quarterly PC Tracker Summary for the first quarter of 2008, Acer continued to dominate the consumer desktop and total notebook markets in the Philippines, an important market for the Taiwan-based computer maker.
For the consumer desktop segment, Acer led the pack by selling 6,911 units this quarter compared to only 4,468 units sold during the previous quarter. This translated to P6.3 million in value and thus capturing 11.9 percent of the market.
On the commercial notebook side, Acer also showed the way against its competitors for the first 3 months of the year by registering sales of 8,539 units for a 29-percent market share as against the previous quarter’s numbers of 6,516 units and a 27-percent share of the market, thus translating to about P11.3 million in value. And just like in the previous quarter in terms of total notebook units shipped, Acer again paced the market during the first three months of the year by selling a total of 24,673 units valued at P26.3 million compared to last quarter’s figures of 16,603 units sold.
For the consumer desktop and consumer notebook segments, Acer also led the way with 23,044 units sold for a 19.6-percent share of this segment compared to the last four months of last year with only 14,556 units (17.5 percent share) sold. These figures resulted into a total value of P21.4 million.
Summing up total results for the desktop and notebook categories, Acer again led the market, selling 37,131 units for a 13.2-percent share valued at P37.3 million compared to the previous quarter’s figures of 26,409 units and an 11.4-percent piece of the total pie.
"We still continue to lead the market overall for the past several quarters and this we attribute to our continued resolve to come up with significant and consumer-friendly products. And with the introduction of a new sub-notebook category, coupled with the launch of our new Acer Aspire One that will compete in this segment, we will continue to capture the Filipinos’ attention, and still they can be assured of top-quality and innovative products and consumer-focused service from us," explains Manuel Wong, Acer Philippines General Manager.
Exceeding earlier market forecasts, total PC shipments for the Philippines, according to the IDC, grew 21 percent sequentially and 33 percent year-on-year for the first quarter of this year due to strong consumer demand. Among IDC’s key assumptions and forecasts for 2008-2012 for the Philippines is continued expansion of demand for notebook computers in the Philippines, especially in the provinces due to lower and competitive price structures coupled with easy financing packages, and a noted increase in the number of WLAN hotspots around the country.
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