New iPods vs. new Zunes, what're you buying?

It would have been juicier if Microsoft hadn't announced the fall Zune lineup a day early and gone directly head-to-head with Apple's newly refreshed iPod lineup, but the fact is that if you're in the market for a new player the past 48 hours have delivered a slew of new options. Microsoft concentrated on the software side of the equation with Zune 3.0, but Redmond's players themselves got a WiFi music store, some new games, and Buy From FM, while Apple added in new Genius playlists across the board and updated the iPod nano's form factor and UI. At the high end of the capacity scale, the Zune seems to have the win on paper -- both the Zune 120 and the iPod classic frustratingly top out at 120GB, but the classic's stagnated essentially at the level of the 5.5G video iPod while the Zune 120 carries all the features of its smaller siblings. On top of all that, you have the newly-thinner iPod touch, with all of its browsing, media, gaming, and third-party application features -- and the lost purity of purpose adding all features those entails. That's a ton of choices -- so c'mon, kids, what's it going to be?