Sony Ericsson W980 wins Best European Music Phone award

The Sony Ericsson W980 Walkman phone, a mobile phone designed to give a clear audio experience, has been recognized at the European Imaging and Sound Association (EISA) as Best Product in the European Music Phone category.

The EISA Awards are handed out by panels from over 50 prominent photo, video, audio, home theater and mobile electronics magazines from across 20 European countries. All panels work separately, citing new products for the most advanced technology, desirable features, design expression, satisfying ergonomics and value for money. As EISA puts it, the association "recognizes the features most likely to be appreciated by an enthusiast public seeking high quality and creative facilities."

For the Sony Ericsson W980, the association found the ultimate mobile music phone featuring Sony’s pioneering audio enhancing technology. Clear audio experience with Clear Stereo enhances the music listening experience, enabling music to sound like the original recording. Clear Bass delivers distortion free sound even at higher volumes. These features combined with the premium headphones, the Stereo Portable Handsfree HPM-77, deliver an incredible clear audio experience and music that sounds as true as possible to the original recording.

In its statement, the EISA Awards described the W980: "Who could resist this piano-black Walkman-series phone? It’s a quad-band handset loaded with 8 GB of internal memory, a 3.2 megapixel camera, an FM tuner, Bluetooth stereo, and a music player that operates even with the phone flip-lid closed. Opened out, the handset reveals its 2.2-inch QVGA display with 262k colors and stunning picture quality. One incredibly valuable innovation is the built-in FM radio transmitter. This broadcasts phone-based music playback to a standard car radio, even transferring artist and track details via RDS. The music player handles a wide variety of audio file formats, and automatically sorts tracks according to a range of criteria. Finally, two excellent features are the SensMe and Shake control. These group tracks by mood, enabling track changes and entire playlist shuffling with just a simple flick of the hand."

In addition, the W980 was rated "best audio experience," in a research conducted in Germany by TESTfactory. With its huge memory, you can store up to 8,000 songs and listen to them the way they were meant to be heard.

This Walkman phone also boasts of eight equalizer presets, each of which contains a distinct profile that is suitable to a range of music. So whether you’re listening to jazz, pop or heavy metal, you can always choose the best sound for the song.

The W980 has the Walkman on Top design, giving the full functionality of a Walkman player. This lets a user navigate the music library without having to open the clamshell.

Bringing music pleasure to a new level, the W980 is now available in Sony Ericsson dealers nationwide.